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The Crowfranchise is a unique entry in the superhero genre, bringing a gothic approach that caught audiences’ eyes. It has finally returned with a reboot, helmed by Rupert Sanders and starringITfame Bill Skarsgård. Despite its hype, the newly released project opened to a rough start in theaters.
As the movie disappointed everyone with its underwhelming box-office numbers, the film director gave his insight into one movie’s strategy of keeping it R-rated which would now sound too pretentious.
Bill Skarsgård’sThe Crowis Intended to Appeal to a Specific Audience
The much-anticipated remake ofThe CrowstarringBill Skarsgårdgave a dismal performance at the box office. The film, which aimed to bring back the dark, gothic world of the original 1994 cult classic, failed to connect with a broader audience, thus affecting its sales.
Although the movie turned out to be a box-office disappointment, failing in ticket sales, its director has defended the creative choices made. Rupert Sanders claimed that the movie was always intended to be a“fierce one-quadrant”film.
In a recent interview withReelBlend Podcast, he explained that the 2024 movie was never intended to be a mainstream blockbuster. Instead, it was designed to appeal to a specific audience.
The producers were very open to this being an R-rated movie, and I don’t know whether it would have excited me as much as it did if it wasn’t…They [Lionsgate] were never like, ‘Well, if you cut all these things, we could have a PG movie.’This is The Crow. It’s emotional, it’s an emo movie, it’s dark, it’s gothic, it’s a wild ride.
The director emphasized that the movie was not made to please everyone but instead focused on staying true to the essence of the franchise.
You know, that doesn’t exist in the other mainstream movies because all the bean counters have said, ‘You’ve got to be this, this, and this if you want to be a four-quadrant movie.’ We’re a fierce one-quadrant, maybe two-quadrant movie, and we’re happy with that. It is not for everyone, but for those people it is for, it’s really for them.
The studio’s approach to keeping the gothic project true to its R-rated element surely pleased the franchise’s fans but ended up alienating a large portion of potential viewers. This strategy dealt a major blow to the project as it struggled at the box office.
The Crow’s Strategy Heavily Affected Its Box-Office Sales
While the director and studio kept the franchise’s creative vision intact, it seems quite pretentious as it’s equally crucial to consider the expectations of a modern audience.
The originalCrowfilm, starring Brandon Lee, was a commercial hit as it struck a balance between its dark theme and an engaging storyline that appealed to a wide range of viewers.
With a production budget of $50 million before marketing, the movie is expected to gross just $5 million or less in its opening weekend, according tothe Hollywood Reporter. With how it’s going, it would be unable to crack the top five, according to early returns.
Given how the project is bombing at the box office, it is likely that the studio’s strategy of not compromising on the film’s tone and rating may have played a significant role in its downfall.
The Crowis running in theatres.
Priya Sharma
Articles Published :1321
Priya Sharma, Senior Content Writer and Social Media Manager at FandomWire and Animated Times. Having graduated in Journalism and Mass Communication, she possesses extensive expertise in crafting engaging and informative content. She has written over 2000 articles across Animated Times and FandomWire on pop culture, showing her dedication to delivering diverse and trending content to readers across the world. Apart from pop culture, she is quite enthusiastic about the Hallyu culture and is exploring the world of anime, expanding the horizons of her knowledge.
