Ubisoft is having a miserable day in Japan. The company has allegedlycancelled the press previews ofAssassin’s CreedShadowsand bailed on the Tokyo Game Show.
The news is another blow to Ubisoft’s reputation after a tumultuous summer thateven had a coup attempt play out.
The PR department at Ubisoft has yet to comment on the news outsidea post on the Ubisoft Japan pageapologizing for the short notice of bailing out of the Tokyo Game Show.
The wording feels intentionally vague, stating thatthis decision was “due to various circumstances,“according to one translation.
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The French company has stayed quiet about the alleged canceledpress previewsforAssassin’s Creed Shadows.
The timing has sparked major concern as multiple sources confirmed thatreview keys would be sent before the end of September.
There has been no official word onwhether the November release window forAssassin’s Creed Shadowsis still standing. All eyes are on Ubisoft’s next press interactions, with players hoping this will not derail the release of such a highly anticipated title.
How Did 2024 Go Wrong At Ubisoft
It is hard to imagineanyone at Ubisoft could have seen 2024 going this poorlyback in January. The year’s plans centered around arena shooterXDefiantand big-name RPGsStar WarsOutlawsandAssassin’s Creed Shadows.
XDefiantended its turbulent development cycle in May, clocking8 million players within a week of release. In August, Ubisoft laid off severalXDefiantteam members.
Concurrent player numbers barely break 20 thousand now, and there are insider reports thatthe entire project might dielikeConcordif Season 3 does not bring players back.
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Ubisoft went all in on Star Wars Outlaws, but the August 30th release date brought bad news. In the United Kingdom,the new open-world RPG fell way behindthe numbers posted byStar Wars: Jedi Survivor.
As news surfaced ofOutlawsstruggling in the market,investors began dumping Ubisoft stock,driving it to a 10-year low.
Less than two weeks after the release, Slovakian hedge fund AJ Investments and Partners publishedan open lettercalling on Ubisoft’s owners to either privatize the company or facilitate a takeover.
The other “solutions” outlined in the letter were the investor special: layoffs, ditching IPs, and swapping management.
Ubisoft is no stranger to drama or mismanagement, soit is unlikely to go belly up any time soondespite its Japan nightmare today.
The uncertainty aboutAssassin’s Creedleaves a sour taste for fans, who haveoverwhelmingly seen Ubisoft as a problem childrather than a source of great games for many years now.
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