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Rockstar Games’Grand Theft Auto 6(GTA 6) is being predicted to be a game-changer. Not just for the gaming industry but for the entertainment industry as a whole. Early predictions from analysts reveal that the game will make $3.2 billion in revenue in the first year.

A still from the GTA 6 trailer.

The highly anticipated sequel toGTA Vis not just a gaming event but a cultural phenomenon, expected to surpass the revenue of blockbuster films likeAvengers: EndgameandAvatar. With its fall 2025 release window,GTA 6is already setting financial and creative expectations sky-high.

GTA 6is going to make billions according to analysts

According to Take-Two Interactive CEO Strauss Zelnick, GTA 6 is projected to set a new standard for entertainment launches. As reported by theFinancial Times, analysts at DFC Intelligence believe that the game will make $3.2 billion in its first year alone and that pre-orders alone will account for the first $1 billion of revenue.Considering the leaked budget, it better make a lot.

It’s gonna make a billion on pre orders alone

A still from the GTA 6 trailer.

The price point of $69.99 per copy suggests that GTA 6 would need to sell approximately 40 million units in its first year to meet the $3.2 billion target. Given the massive install base of consoles like the PlayStation 5, which accounts for 68% of the market share (viaRockstar Intel), the forecast appears achievable. According to this, 45% of PS5 owners could purchase the game within its first year.

“It no longer felt relevant”: Dan Houser on Making a Major Change to Grand Theft Auto That GTA 6 Should Uphold

WhenAvengers: Endgamepremiered in 2019, it broke numerous records, including becoming the fastest film to reach $500 million, $1 billion, and $2 billion at the global box office. With a production budget of $356 million and an additional $200 million in marketing, it needed $1.1 billion to be considered a success. Ultimately, it surpassed expectations with a final gross of $2.799 billion.

It better not be just GTA V but with better graphics dawg this game better let me go to space for waiting this long

“It no longer felt relevant”: Dan Houser on Making a Major Change to Grand Theft Auto That GTA 6 Should Uphold

The GTA 6 projections are much higher still. The game’s anticipated $3.2 billion first-year revenue only accounts for direct sales, excluding additional income from any GTA Online microtransactions that might be added, which have historically been a significant revenue stream for Rockstar.GTA V, released in 2013, generated $1 billion in just three days and has since gotten $8.5 billion in lifetime revenue.

The hype is there, but is Rockstar going to deliver?

With a predicted first-year revenue that could eclipse even the highest-grossing films,GTA 6is poised to redefine what a blockbuster means. Its success will likely inspire other game developers and media creatorsto rethink their strategies. As Yoshio Osaki, CEO of IDG Consulting, put it, GTA 6 could be “one of the biggest entertainment launches in history, not just in games but for all of media.“

“I hope GTA 6 isn’t DEI heavy”: Call of Duty, GTA 6 and Many Other Games Allegedly Choosing “Bisexual Lighting” is a Matter of Concern For Many

Part ofGTA 6’s massive appeal lies in Rockstar’s marketing strategy—or lack thereof. The December 2023 trailer has gotten over 230 million views, and the company has since kept details about the game tightly under wraps. This scarcity of information has only gotten people speculating harder.

While the projections forGTA 6are staggering, the pressure on Rockstar Games to meet or exceed these expectations is equally immense. The studio’s legacy includes iconic titles likeGTA: San AndreasandVice City, along with the transformative success ofGTA Online. We’re definitely excited to see if Rockstar can deliver in an era of increasing demands and failures.

A still from the GTA 6 trailer.

What are your expectations forGTA 6? Let us know your thoughts in the comments!

Daniel Royte

Gaming Writer

Articles Published :1370

As part of the FandomWire team, Daniel has followed the hero-shooter genre closely with a focus on titles like VALORANT, Apex Legends, and Marvel Rivals. You can also find him providing insight on the latest AAA titles from Elden Ring to GTA 6 and exploring the world of gacha games like Genshin Impact and Wuthering Waves. With more than 1,000 articles under his belt, you’ll need to look no further for a unique insight into every situation.If he’s not looking for the latest video game news, you’ll find him cheering on Ferrari in the race tracks of Formula 1 or at the theatres for the latest MCU releases.

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