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In the ever-evolving gaming world, new trends sometimes come and go unnoticed. However, when the question is of survival in that frequently changing scenario, the developers must be careful of the current trends so they don’t miss out on earning profit. A recent report has brought a very weird trend to light that gaming companies can wisely use to increase their profit.
Streamers Have Triggered a Unique Trend That Reveals a Different Side of the Gaming World
Going back a few years will reveal how streaming has seized the gaming world over the decade. Even though there aremultiple controversies regarding Twitch, it is still undeniable that this platform has initiated the live-streaming trend, and withFortnite, Overwatch, andCall of Duty,streaming has reached its highest potential.
The rise probably won’t be smooth and fast if the audience rejects it. Instead, the live watching and views on the gaming videos prove that they are in love with these. This love for watching gameplay videos has once again triggered a new swing where players are more fond of watching game-related videos than playing the game.
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A recentreportby MIDiA Research has proved this fact with numbers. The report put forward stats that reveal gamers play games around 7.5 hours a week on average, but they spend 8.5 hours per week watching game-related videos and streams. So, they are now more keen to watch their favorite gaming content than playing the actual game.
This has exposed the dominance of content creators in the gaming world. With these creators grinding different games, overcoming obstacles, and fighting challenging bosses, players are losing interest in going through those same hardships by themselves.
This Laziest Gaming Trend Can Open a New Avenue for Game Publishers
The London-based company surveyed this trend in detail in the second quarter of 2024, and the report was made based on responses from players from the United States, the United Kingdom, Germany, France, Australia, Canada, South Korea, Sweden, and Brazil.
According to the survey data, this is an “untapped potential” that game publishers can easily take advantage of to increase their profit.
The study has made it clear that most players who spend more time watching gameplay videos or streams are actually hardcore fans of that particular game who don’t even hesitate to spend money. Therefore, they are open to microtransactions.
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Therefore, per MIDiA Research, there’s an open market for game publishers to capitalize on the trend by creating their own platforms for gamers to watch game-related content.
Having their own platform will allow “game publishers to bring video content inside their own ecosystem,” and this idea is not even unrealistic considering the frequency of events happening in esports andfighting games likeMortal Kombat.
This will enable them to get a new revenue generation source where they can directly earn money from their in-game video content, bypassing any third-party platform.
Well, this sounds convincing, but the implementation won’t be easy. YouTube and Twitch are two of the biggest platforms where these gaming contents are generally posted, and on those platforms, hundreds of videos are available on the same game. Therefore, it will be extremely hard for game publishers to persuade gamers to abandon these well-established platforms.
Antara Bhattacharyya
Gaming Writer
Articles Published :97
Antara is a passionate gamer who loves trying different gaming genres, though her love for shooter games is on top. Turning her passion into a profession, she has been working as a gaming content writer for the last three years, and her love for gaming has led her to join FandomWire as a content writer and cover all her favorite games.If you don’t find her battling in the fields of Call of Duty and Fortnite, you’ll find her at the library, buried between the pages of a book.
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